Making Vinyl Memphis

The Vinyl Alliance presents groundbreaking new research on the attitudes, behaviors, and motivations of Gen Z vinyl fans, drawing upon 2,500 survey responses, a dedicated Gen Z focus group, expert interviews, and deep industry analysis. This presentation will explore the key findings, which reveal a nuanced picture of why young listeners are embracing vinyl in 2025 — not just for music, but for identity, mental well-being, a sense of community, and more. VA General Manager Ryan Mitrovich will share insights that will help labels, artists, and retailers better understand and engage with the next generation of collectors.