Making Vinyl Memphis

James moved into the role of CEO of Viryl Technologies in 2019, after initially leading the development team behind Viryl’s award-winning, patented vinyl record pressing technology as Chief Technology Officer and one of the company founders. As CEO, James steered Viryl through the pandemic and strives to transform the vinyl industry into a more diversified, interconnected manufacturing ecosystem that is as enduring as the LP records it produces. He advocates sustainability over commodification, and intergenerational preservation of unique industry knowledge. James fuses the worlds of artistry and technology. With natural creative talent and a musical pedigree, he has amassed an impressive portfolio of artwork as a visual artist, studying as far abroad as Florence, Italy, and honing his craft as a multi-instrumentalist and songwriter (Berklee College of Music). James would apply his passion for the creative process to simplifying multi-faceted engineering problems that require entrepreneurial solutions. He holds a BASc degree in Mechanical Engineering (Mechatronics Specialization) from the University of Waterloo, and nearly two decades of technology development and global commercialization experience as part of innovative Canadian success stories that include Sentinelle Medical, BlackBerry, Automation Tooling Systems, and now Viryl Technologies.